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Parametri
- 384pagine
- 14 ore di lettura
Maggiori informazioni sul libro
A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture Illuminating the hidden reasons for why we buy what we do, Spent applies evolutionary psychology to the sensual wonderland of marketing and perceived status that is American consumer culture. Geoffrey Miller starts with the theory that we purchase things to advertise ourselves to others, and then examines other factors that dictate what we spend money on. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors to become happier consumers.
Acquisto del libro
Spent, Geoffrey Miller
- Lingua
- Pubblicato
- 2010
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Titolo
- Spent
- Sottotitolo
- Sex, Evolution, and Consumer Behavior
- Lingua
- Inglese
- Autori
- Geoffrey Miller
- Editore
- Penguin Publishing Group
- Pubblicato
- 2010
- Formato
- In brossura
- Pagine
- 384
- ISBN10
- 0143117238
- ISBN13
- 9780143117230
- Serie
- Tag
- Saggistica, Scienze sociali, Commercio, Business & Management, Scienza e Matematica, Temi psicologici, Tematica giuridica, Scienze Naturali, Biologia, Manuali e guide, Scienza, Psicologia, Economia, USA, Sociologia, Salute mentale, Leadership, Letteratura specialistica, Cultura, Denaro, Evoluzione, Psichiatria, Disturbi Mentali, Comportamento, etologia, Psicologia sociale, Patologie, Psicopatologia, Natura Umana, Biologia evolutiva, Comportamento dei consumatori, Economia comportamentale, Psicologia evolutiva
- Valutazione
- 3,85 su 5
- Descrizione
- A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture Illuminating the hidden reasons for why we buy what we do, Spent applies evolutionary psychology to the sensual wonderland of marketing and perceived status that is American consumer culture. Geoffrey Miller starts with the theory that we purchase things to advertise ourselves to others, and then examines other factors that dictate what we spend money on. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access to a new way of understanding-and improving-our behaviors to become happier consumers.