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eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to: * Draw up an outline e-marketing plan* Evaluate and apply e-marketing principles and models* Integrate online and offline communications* Implement customer-driven e-marketing* Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forwardEstablished marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC(R) planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.
Ci sono attualmente del libroeMarketing eXcellence (2008 ) in magazzino.
Acquisto del libro
eMarketing eXcellence, Dave Chaffey, Paul Smith
- Lingua
- Pubblicato
- 2008
- product-detail.submit-box.info.binding
- (In brossura),
- Condizioni del libro
- In ottime condizioni
- Prezzo
- 2,49 €
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- eMarketing eXcellence
- Sottotitolo
- Planning and Optimizing Your Digital Marketing - Third Edition
- Lingua
- Inglese
- Autori
- Dave Chaffey, Paul Smith
- Editore
- Routledge
- Pubblicato
- 2008
- Formato
- In brossura
- Pagine
- 508
- ISBN10
- 0750689455
- ISBN13
- 9780750689458
- Serie
- Tag
- Saggistica, Commercio
- Valutazione
- 3,8 su 5
- Descrizione
- eMarketing eXcellence third edition has been completely revised and updated to help you create effective and up-to-date customer-centric e-marketing plans. A hugely successful practical guide to creating and executing e-marketing plans, it combines established approaches to marketing planning with the creative use of new e-models and e-tools. It is designed to support both marketers who are integrating e-marketing into their existing marketing and communications strategies and experienced e-marketers looking to optimise their e-marketing. Written by two highly experienced eMarketing consultants, the book shows you how to: * Draw up an outline e-marketing plan* Evaluate and apply e-marketing principles and models* Integrate online and offline communications* Implement customer-driven e-marketing* Reduce costly trial and error * Measure and enhance your e-marketing * Drive your e-business forwardEstablished marketing concepts such as customer relationship management, the marketing mix and widely adopted SOSTAC(R) planning system, are re-examined in the new media context - and new approaches explained including blogs, search engine marketing, viral marketing and E-CRM.Offering a highly structured and accessible guide to a critical and far-reaching subject, eMarketing eXcellence third edition provides a vital reference point for all students and managers involved in marketing strategy and implementation.