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Parametri
- 580pagine
- 21 ore di lettura
Maggiori informazioni sul libro
Taking a market orientation approach, the author challenges the traditional concept of the 4 Ps and the "functional" role of marketing departments. The author enlarges the market definition to embrace all the key market players, to include competitors, distributors and prescribers as well as the various customer groups in the wider macro-marketing environment. In addition, the author examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level.
Acquisto del libro
Marketing stratégique et opérationnel, Jean-Jacques Lambin, Chantal de Moerloose
- Lingua
- Pubblicato
- 2008
- product-detail.submit-box.info.binding
- (In brossura),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 6,49 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Marketing stratégique et opérationnel
- Sottotitolo
- Du marketing à l'orientation-marché - 7e édition
- Lingua
- Francese
- Editore
- Dunod
- Pubblicato
- 2008
- Formato
- In brossura
- Pagine
- 580
- ISBN10
- 2100521373
- ISBN13
- 9782100521371
- Serie
- Tag
- Saggistica, Libri di testo, Commercio, Business & Management, Libri di testo universitari, Marketing & Vendite, Marketing e PR
- Descrizione
- Taking a market orientation approach, the author challenges the traditional concept of the 4 Ps and the "functional" role of marketing departments. The author enlarges the market definition to embrace all the key market players, to include competitors, distributors and prescribers as well as the various customer groups in the wider macro-marketing environment. In addition, the author examines marketing strategy, demonstrating how strategic decisions can be implemented at the operational level.