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"Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.
Acquisto del libro
Using Focus Groups in Research, Lia Litosseliti
- Lingua
- Pubblicato
- 2003
- product-detail.submit-box.info.binding
- (In brossura),
- Condizioni del libro
- Danneggiato
- Prezzo
- 1,19 €
Metodi di pagamento
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- Lingua
- Inglese
- Autori
- Lia Litosseliti
- Editore
- Continuum
- Pubblicato
- 2003
- Formato
- In brossura
- Pagine
- 104
- ISBN10
- 0826464726
- ISBN13
- 9780826464729
- Serie
- Valutazione
- 3,4 su 5
- Descrizione
- "Focus groups present a natural environment for research but they are often under-used as a research tool. This practical guide takes a step-by-step look at focus group research, from selecting the participants and asking the right questions, to developing a focus group and analysing the data produced."--BOOK JACKET.