Trading Up

Why Consumers Want New Luxury Goods--and How Companies Create Them

Autori

• Michael J. Silverstein
• Neil Fiske
• John Butman
• Judith Silverstein
• Michael Lasky

Parametri

• 320 pagine
• 12 ore di lettura

• Auto-aiuto
• Business & Management
• Commercio
• Saggistica
• Scienze sociali

Maggiori informazioni sul libro

A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint.

• Usura / strappi evidenti

Lingua: Inglese

Pubblicato: 2008

(In brossura)

Condizioni del libro: Danneggiato

Prezzo: 4,68 €