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Parametri
- 320pagine
- 12 ore di lettura
Maggiori informazioni sul libro
Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions -- What role should the Internet have in a marketing plan?-- What types of companies are best suited to market our product on the Internet?-- How can a systematic dialogue between the consumer and the brand be created?-- How can strong traffic on a site be created?-- How is it possible to measure the real value of branding a site?
Acquisto del libro
Brand Building on the Internet, Martin Lindstrøm, Tim Frank Andersen
- Lingua
- Pubblicato
- 2000
- product-detail.submit-box.info.binding
- (In brossura),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 31,99 €
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Brand Building on the Internet
- Lingua
- Inglese
- Editore
- Kogan Page
- Pubblicato
- 2000
- Formato
- In brossura
- Pagine
- 320
- ISBN10
- 0749433132
- ISBN13
- 9780749433130
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Tecnologia & Ingegneria, Computer & Internet, Economia, Marketing e PR, Internet
- Valutazione
- 5 su 5
- Descrizione
- Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions -- What role should the Internet have in a marketing plan?-- What types of companies are best suited to market our product on the Internet?-- How can a systematic dialogue between the consumer and the brand be created?-- How can strong traffic on a site be created?-- How is it possible to measure the real value of branding a site?