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Analyzes a range of international companies to demonstrate how the internet demands a new and strategic way of thinking about marketing interactive brands to consumers. It also gives readers concrete tools to create a successful brand strategy on the Internet and answers such questions -- What role should the Internet have in a marketing plan?-- What types of companies are best suited to market our product on the Internet?-- How can a systematic dialogue between the consumer and the brand be created?-- How can strong traffic on a site be created?-- How is it possible to measure the real value of branding a site?
Acquisto del libro
Brand Building on the Internet, Martin Lindstrøm, Tim Frank Andersen
- Lingua
- Pubblicato
- 2000
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- (In brossura),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 71,99 €
Metodi di pagamento
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