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Every so often, an author presents our culture in a fresh way, prompting us to view the world differently. Influential works, from Marshall McLuhan's "Understanding Media" to Nicholas Negroponte's "Being Digital," have highlighted the pivotal role of mass media. In this insightful exploration, Michael J. Wolf, a leading strategist in the industry, illustrates how media and entertainment have transcended culture to become the driving force of the global economy. Businesses worldwide—from New York to New Delhi—are engaged in a fierce competition for consumer attention, akin to the challenges faced by movie producers and TV programmers. To gain a competitive edge, consumer businesses must leverage content similarly to entertainment enterprises. As an adviser to major companies like MTV, Paramount, and NBC, Wolf is regarded as a secret weapon by industry insiders. Through clear, engaging prose and real-life examples, he emphasizes that future business leaders must adopt a mogul's mindset in an economy defined by hits and blockbusters. Drawing on his extensive experience, Wolf demonstrates that the mantra for 21st-century consumer businesses is "There's no business without show business." This work combines business acumen with pop culture insights, making it relevant for all readers.
Acquisto del libro
The Entertainment Economy, Michael J. Wolf
- Lingua
- Pubblicato
- 1999
- product-detail.submit-box.info.binding
- (Copertina rigida),
- Condizioni del libro
- Danneggiato
- Prezzo
- 4,36 €
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