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For undergraduate and graduate consumer behavior courses. Explore the act of buying and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.
Acquisto del libro
Global Edition: Consumer Behavior - Ninth Edition, Michael R. Solomon
- Lingua
- Pubblicato
- 2010
- product-detail.submit-box.info.binding
- (In brossura),
- Condizioni del libro
- In buone condizioni
- Prezzo
- 7,49 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Global Edition: Consumer Behavior - Ninth Edition
- Lingua
- Inglese
- Autori
- Michael R. Solomon
- Editore
- Pearson College Div
- Pubblicato
- 2010
- Formato
- In brossura
- Pagine
- 688
- ISBN10
- 0137034962
- ISBN13
- 9780137034963
- Serie
- Tag
- Saggistica, Libri di testo, Commercio, Psicologia, Economia, Marketing e PR, Ricerca, Comportamento dei consumatori
- Descrizione
- For undergraduate and graduate consumer behavior courses. Explore the act of buying and beyond. Solomon goes beyond the discussion of why people buy things and explores how products, services, and consumption activities contribute to shape people's social experiences. The ninth edition includes cutting-edge topics and research in the ever-changing field of consumer behavior.