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This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
Acquisto del libro
Consumer Behavior, James F. Engel, Roger D. Blackwell, Paul W. Miniard
- Lingua
- Pubblicato
- 1993
- product-detail.submit-box.info.binding
- (Copertina rigida),
- Condizioni del libro
- Danneggiato
- Prezzo
- 6,76 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Consumer Behavior
- Sottotitolo
- Seventh Edition
- Lingua
- Inglese
- Editore
- South-Western College Pub
- Pubblicato
- 1993
- Formato
- Copertina rigida
- Pagine
- 750
- ISBN10
- 0030767512
- ISBN13
- 9780030767517
- Serie
- Descrizione
- This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.