Il libro è attualmente esaurito
Maggiori informazioni sul libro
For most of the last century, companies strived to sell more of the same products at the same prices. But the future is about variation: tailoring products for customers, and letting your biggest fans spend as much as they like on things they value.The Curve shows us not to be afraid of giving some things away for free.
Acquisto del libro
The Curve. Die Kurve, englische Ausgabe, Nicholas Lovell
- Lingua
- Pubblicato
- 2014
- Rilegatura
- (In brossura)
Ti avviseremo via email non appena lo rintracceremo.
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- The Curve. Die Kurve, englische Ausgabe
- Sottotitolo
- Turning Followers into Superfans
- Lingua
- Inglese
- Autori
- Nicholas Lovell
- Editore
- Penguin UK
- Pubblicato
- 2014
- Formato
- In brossura
- Pagine
- 272
- ISBN10
- 0670923214
- ISBN13
- 9780670923212
- Serie
- Tag
- Saggistica, Arte / Cultura, Commercio, Business & Management, Temi psicologici, Tematica musicale, Economia, Marketing e PR, Denaro, Occupazione, Innovazione, Pensiero Critico
- Descrizione
- For most of the last century, companies strived to sell more of the same products at the same prices. But the future is about variation: tailoring products for customers, and letting your biggest fans spend as much as they like on things they value.The Curve shows us not to be afraid of giving some things away for free.