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Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.
Acquisto del libro
A Preface to Marketing Management, J. Paul Peter, James H. Donnelly Jr.
- Lingua
- Pubblicato
- 1991
- Rilegatura
- (In brossura),
- Condizioni del libro
- In ottime condizioni
- Prezzo
- 3,99 €
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- A Preface to Marketing Management
- Sottotitolo
- Fifth Edition
- Lingua
- Inglese
- Pubblicato
- 1991
- Formato
- In brossura
- Pagine
- 324
- ISBN10
- 0256094454
- ISBN13
- 9780256094459
- Serie
- Descrizione
- Preface to Marketing Management can be used in a wide variety of settings. Integrating E-commerce topics throughout, as well as analyses of proven teamwork techniques and strategies, this flexible and concise book provides the reader with the foundations of marketing management while allowing room for the instructor to use outside readings, Web research, and other resources to build knowledge.