Questa serie approfondisce i fondamenti della grafica, introducendo concetti e terminologia essenziali, vitali sia per gli studenti aspiranti che in via di sviluppo. Ogni volume esplora diversi approcci al design, tecniche di generazione di idee, metodologie di ricerca e la cruciale comprensione del brief di progettazione. Serve come una guida inestimabile per chiunque cerchi di comprendere il processo creativo e il linguaggio della comunicazione visiva.
Looks at the initial stages of the design process and the vocabulary used on undergraduate design courses. This book begins with an overview of various approaches to graphic design, as well as its inherent language. It also looks at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief.
A graphic design project can be viewed as a series of choices; the more informed these choices are, the stronger the resolution can be. Looking at the various research methods available to the student, this title encourages the reader to interact and work with the demographic they are designing for.