Marketing Research Essentials . Third Edition

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Roger Gates

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489pagine
18 ore di lettura

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When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today. With Free Student CD-ROM.

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Marketing Research Essentials . Third Edition, Roger Gates

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Pubblicato: 2000
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Titolo: Marketing Research Essentials . Third Edition
Lingua: Inglese
Autori: Roger Gates
Editore: Wiley
Pubblicato: 2000
Formato: In brossura
Pagine: 489
ISBN10: 0470002409
ISBN13: 9780470002407
Serie
Tag: Saggistica, Libri di testo, Commercio, Business & Management, Marketing & Vendite
Valutazione: 2 su 5
Descrizione: When conducted properly, marketing research can lead to better products, improved services, and a higher level of customer satisfaction. Written by marketing research professionals with over 40 years combined experience, this book is packed with the hottest trends, insights, and advances in the field. It presents a snapshot of the way cutting-edge marketing research is practiced today. With Free Student CD-ROM.