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The Power of Habit

Why We Do What We do in Life and Business

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Groundbreaking research reveals that by understanding the three-step "loop" of habits—cue, routine, reward—we can change them and take control of our lives. Aristotle noted, "We are what we repeatedly do," emphasizing that excellence is rooted in habit. At its core, a habit consists of a cue (e.g., feeling a need), a routine (e.g., taking action), and a reward (e.g., satisfaction). Grasping this loop is essential for improving exercise routines, workplace productivity, and creativity. Marketers are also leveraging these loops to enhance sales, while CEOs and coaches apply them to improve employee performance and athletic competition. The book illustrates that altering even one key habit can lead to significant changes. Award-winning New York Times reporter Charles Duhigg takes readers into labs where brain scans reveal the lifecycle of habits, classrooms where willpower is strengthened, and boardrooms where executives create products that appeal to our deepest habitual instincts. With engaging narratives that will resonate with fans of prominent authors, the book presents a compelling argument: our actions are often driven by unconscious habits rather than deliberate choices. By utilizing this new science, we can transform our lives.

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The Power of Habit, Charles Duhigg

Lingua
Pubblicato
2012
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Sottotitolo
Why We Do What We do in Life and Business
Lingua
Inglese
Pubblicato
2012
Formato
In brossura
Pagine
416
ISBN10
0385669763
ISBN13
9780385669764
Serie
Prima pubblicazione
2012
Titolo originale
The Power of Habit – Why We Do What We Do and How to Change
Valutazione
4,15 su 5
Descrizione
Groundbreaking research reveals that by understanding the three-step "loop" of habits—cue, routine, reward—we can change them and take control of our lives. Aristotle noted, "We are what we repeatedly do," emphasizing that excellence is rooted in habit. At its core, a habit consists of a cue (e.g., feeling a need), a routine (e.g., taking action), and a reward (e.g., satisfaction). Grasping this loop is essential for improving exercise routines, workplace productivity, and creativity. Marketers are also leveraging these loops to enhance sales, while CEOs and coaches apply them to improve employee performance and athletic competition. The book illustrates that altering even one key habit can lead to significant changes. Award-winning New York Times reporter Charles Duhigg takes readers into labs where brain scans reveal the lifecycle of habits, classrooms where willpower is strengthened, and boardrooms where executives create products that appeal to our deepest habitual instincts. With engaging narratives that will resonate with fans of prominent authors, the book presents a compelling argument: our actions are often driven by unconscious habits rather than deliberate choices. By utilizing this new science, we can transform our lives.