Key Account Management and Planning

Autori

• Noel Capon

Parametri

• Commercio e vendita
• Economia e affari

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A practical and timely handbook for modern-day sales managers explains how to transform key accounts, in both domestic and global markets, into business success, providing step-by-step guidelines for developing strategy, managing a sales force, analyzing key accounts, and more. 12,500 first printing.

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Lingua: Inglese

Pubblicato: 2001