Principles and practice of marketing

Autori

• David Jobber

Parametri

• Auto-aiuto
• Business & Management
• Commercio
• Libri di testo
• Saggistica

Maggiori informazioni sul libro

This textbook combines coverage of the theory of marketing with an emphasis on its practical implementation within European business. The book includes 25 case studies which have been sourced from academics in the UK, Ireland, Sweden, Denmark and the Netherlands.

Lingua: Inglese

Pubblicato: 1995

(In brossura)