Corporate Creativity

Autori

• Susan Stern
• Alan G. Robinson

Parametri

• Business & Management
• Commercio
• Gestione & HR
• Marketing & Vendite
• Saggistica

Maggiori informazioni sul libro

Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.

Lingua: Inglese

Pubblicato: 1997

(In brossura)