Social Communication in Advertising

Autori

• Sut Jhally
• William Leiss
• Stephen Kline

Parametri

• Saggistica
• Scienze sociali
• Sociologia

Maggiori informazioni sul libro

Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.

Lingua: Inglese

Pubblicato: 1990

(In brossura)