Focus

Autori

• Al Ries

Parametri

• 320 pagine
• 12 ore

• Commercio e vendita
• Economia e affari
• Leadership
• Motivazione e auto-aiuto
• Saggistica

Maggiori informazioni sul libro

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.

Lingua: Inglese

Pubblicato: 2013

(In brossura)