Fordlandia

Autori

• Greg Grandin

Parametri

• 432 pagine
• 16 ore di lettura

• Biografie e pensieri
• Commercio e vendita
• Economia e affari
• Saggistica
• Storia

Maggiori informazioni sul libro

"In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself. Fordlandia, as the settlement was called, soon became the site of an epic clash. On one side was the lean, austere car magnate; on the other, the Amazon, the most complex ecological system on the planet. Indigenous workers rejected Ford's midwestern Puritanism, turning the place into a ribald tropical boomtown. And his efforts to apply a system of regimented mass production to the Amazon's diversity resulted in a rash environmental assault that foreshadowed many of the threats laying waste to the rain forest today."--Publisher description

Lingua: Inglese

Pubblicato: 2010

(In brossura)