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"In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself. Fordlandia, as the settlement was called, soon became the site of an epic clash. On one side was the lean, austere car magnate; on the other, the Amazon, the most complex ecological system on the planet. Indigenous workers rejected Ford's midwestern Puritanism, turning the place into a ribald tropical boomtown. And his efforts to apply a system of regimented mass production to the Amazon's diversity resulted in a rash environmental assault that foreshadowed many of the threats laying waste to the rain forest today."--Publisher description
Acquisto del libro
Fordlandia, Greg Grandin
- Lingua
- Pubblicato
- 2010
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
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- Titolo
- Fordlandia
- Lingua
- Inglese
- Autori
- Greg Grandin
- Editore
- Picador USA
- Pubblicato
- 2010
- Formato
- In brossura
- Pagine
- 432
- ISBN10
- 0312429622
- ISBN13
- 9780312429621
- Serie
- Tag
- Saggistica, Tema stórico, Commercio, Business & Management, Storie vere, Biografie, Storia, Economia, Storia degli Stati Uniti, Brasile
- Valutazione
- 3,6 su 5
- Descrizione
- "In 1927, Henry Ford, the richest man in the world, bought a tract of land twice the size of Delaware in the Brazilian Amazon. His intention was to grow rubber, but the project rapidly evolved into a more ambitious bid to export America itself. Fordlandia, as the settlement was called, soon became the site of an epic clash. On one side was the lean, austere car magnate; on the other, the Amazon, the most complex ecological system on the planet. Indigenous workers rejected Ford's midwestern Puritanism, turning the place into a ribald tropical boomtown. And his efforts to apply a system of regimented mass production to the Amazon's diversity resulted in a rash environmental assault that foreshadowed many of the threats laying waste to the rain forest today."--Publisher description