Bookbot

Business as Unusual

Valutazione del libro

4,0(33)Aggiungi una valutazione

Maggiori informazioni sul libro

Anita Roddick is one of the world's most outspoken, controversial, and successful entrepreneurs of the age. Her autobiography, Business As Unusual , charts the story of Roddick and her company The Body Shop through all the highs and lows since 1990. It also examines the parallel growth of vigilante consumerism and predicts how businesses can evolve in this millennium.Roddick tackles a wide range of personal and political issues--from self-esteem to human rights abuses associated with globalization--and offers her own vision for dealing with the demands of an ethical economy. She proposes that the power of public pressure to create change must never be underestimated and argues that waves of public consciousness are steadily forcing corporations to re-evaluate their actions. By expanding the role and responsibility of the entrepreneur, as well as the definition of business ethics, the corporate world will be compelled to change. In this new edition Roddick brings the story up to date.

Pubblicazione

Acquisto del libro

Business as Unusual, Anita Roddick

Lingua
Pubblicato
2005
product-detail.submit-box.info.binding
(In brossura)
Ti avviseremo via email non appena lo rintracceremo.

Metodi di pagamento

4,0
Molto buono
33 Valutazioni

Qui potrebbe esserci la tua recensione.