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This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.
Acquisto del libro
Advertising Copywriting, Philip Ward Burton
- Lingua
- Pubblicato
- 1984
- product-detail.submit-box.info.binding
- (Copertina rigida)
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- Titolo
- Advertising Copywriting
- Lingua
- Inglese
- Autori
- Philip Ward Burton
- Editore
- John Wiley & Sons
- Pubblicato
- 1984
- Formato
- Copertina rigida
- Pagine
- 384
- ISBN10
- 0471841528
- ISBN13
- 9780471841524
- Serie
- Descrizione
- This work features from low-budget local campaigns to big-budget national television spots. "Advertising Copywriting" provides practical, straightforward instructions for writing successful copy. Students learn how to apply pre-tested principles to create attention getting headlines and sales generating copy.