How Brands Grow 2

Autori

• Jenni Romaniuk
• Bryon Sharp

Parametri

• 256 pagine
• 9 ore di lettura

• Business & Management
• Commercio
• Saggistica

Maggiori informazioni sul libro

How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, 'Getting Down to Business-to-Business Markets'.

Lingua: Inglese

Pubblicato: 2021

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