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This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
Acquisto del libro
Customer Relationship Management, Francis Buttle
- Lingua
- Pubblicato
- 2009
- product-detail.submit-box.info.binding
- (In brossura)
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- Lingua
- Inglese
- Autori
- Francis Buttle
- Editore
- Routledge
- Pubblicato
- 2009
- Formato
- In brossura
- Pagine
- 500
- ISBN10
- 1856175227
- ISBN13
- 9781856175227
- Serie
- Valutazione
- 4,05 su 5
- Descrizione
- This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.