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Marketing Research

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This applied approach to the management use of marketing research is organized according to the steps in the marketing research process. The changes to the fourth edition include expanded coverage of CIS, coverage of careers in marketing research, more real-world examples and a new software supplement with data on real marketing research studies.

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Marketing Research, Thomas C. Kinnear, James R. Taylor

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Pubblicato: 1991
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Titolo: Marketing Research
Lingua: Inglese
Autori: Thomas C. Kinnear, James R. Taylor
Editore: McGraw-Hill College
Pubblicato: 1991
Formato: Copertina rigida
ISBN10: 0070347573
ISBN13: 9780070347571
Serie
Tag: Saggistica, Commercio, Business & Management, Marketing & Vendite, Marketing e PR
Descrizione: This applied approach to the management use of marketing research is organized according to the steps in the marketing research process. The changes to the fourth edition include expanded coverage of CIS, coverage of careers in marketing research, more real-world examples and a new software supplement with data on real marketing research studies.