Bookbot
Esaurito

Marketing Research

Parametri

  • 880pagine
  • 31 ore di lettura

Maggiori informazioni sul libro

Incorporating an applied approach to market reseach in a managerial context, including a complete market research project from start to finish, the authors intention is to equip the reader with an understanding of the technical aspects of market research procedures in order to apply them to real situations. Fifth revised edtion.

Pubblicazione

Acquisto del libro

Marketing Research, Thomas C. Kinnear, James R. Taylor

Lingua
Pubblicato
1996
product-detail.submit-box.info.binding
(In brossura)
Ti avviseremo via email non appena lo rintracceremo.

Metodi di pagamento

Ancora nessuna valutazione.Aggiungi una valutazione

Lingua
Inglese
Pubblicato
1996
Formato
In brossura
Pagine
880
ISBN10
0071144188
ISBN13
9780071144186
Serie
Tag
Saggistica, Commercio, Business & Management, Marketing & Vendite, Marketing e PR
Descrizione
Incorporating an applied approach to market reseach in a managerial context, including a complete market research project from start to finish, the authors intention is to equip the reader with an understanding of the technical aspects of market research procedures in order to apply them to real situations. Fifth revised edtion.