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Readings and cases are arranged to provide students with a conceptual insight into actual business situations. The book integrates the various strands of the strategy process - strategy itself, strategy analysis, structure, power and culture - and shows how they operate in different businesses - entrepreneurial, innovative, diversified, specialized and established.
Acquisto del libro
The Strategy Process, Henry Mintzberg, James Brian Quinn
- Lingua
- Pubblicato
- 1991
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- (In brossura)
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Metodi di pagamento
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- Titolo
- The Strategy Process
- Lingua
- Inglese
- Autori
- Henry Mintzberg, James Brian Quinn
- Editore
- Prentice Hall
- Pubblicato
- 1991
- Formato
- In brossura
- ISBN10
- 0138538131
- ISBN13
- 9780138538132
- Serie
- Valutazione
- 4,05 su 5
- Descrizione
- Readings and cases are arranged to provide students with a conceptual insight into actual business situations. The book integrates the various strands of the strategy process - strategy itself, strategy analysis, structure, power and culture - and shows how they operate in different businesses - entrepreneurial, innovative, diversified, specialized and established.