Marketing management: Analysis, planning, implementation, and control

Autori

• Philip Kotler

Parametri

• 816 pagine
• 29 ore di lettura

• Commercio e vendita
• Economia e affari
• Libri di testo
• Manuali e guide
• Saggistica

Maggiori informazioni sul libro

Focuses on decisions marketing managers and top management face in their efforts to harmonize the objectives and resources of the organization and the needs and opportunities of the marketplace. The book applies marketing thinking to products and services, consumer and industrial markets.

Lingua: Inglese

Pubblicato: 1991

(In brossura)