Maggiori informazioni sul libro
A hands-on guide to creating a complete, professional marketing plan for any business""A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals."" -- Internet BookwatchWell-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.
Acquisto del libro
Creating Success: How to Write a Marketing Plan, John Westwood
- Lingua
- Pubblicato
- 2006
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Sottotitolo
- Third Edition
- Lingua
- Inglese
- Autori
- John Westwood
- Editore
- Kogan Page
- Pubblicato
- 2006
- Formato
- In brossura
- Pagine
- 129
- ISBN10
- 0749445548
- ISBN13
- 9780749445546
- Serie
- Valutazione
- 3,3 su 5
- Descrizione
- A hands-on guide to creating a complete, professional marketing plan for any business""A 'must-have' educational resource for marketing students, and a valuable refresher course for working professionals."" -- Internet BookwatchWell-written marketing plans are based on solid strategy. They identify the most promising business opportunities, provide a coordinated action plan and illustrate how to maintain position in identified markets. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own plan. With a practical approach, this comprehensive workbook covers each essential step, Carrying out a marketing audit; Setting objectives and the strategies to achieve them; Devising budgets; and Writing and implementing the plan.