Contemporary Marketing

Autori

• Louis E. Boone
• David L. Kurtz

Parametri

• Business & Management
• Commercio
• Libri di testo
• Saggistica
• Scuola

Maggiori informazioni sul libro

Boone and KurtzÆs Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Contemporary Marketing 2002 is a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing trends and issues.

Lingua: Inglese