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Boone and KurtzÆs Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Contemporary Marketing 2002 is a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing trends and issues.
Acquisto del libro
Contemporary Marketing, Louis E. Boone, David L. Kurtz
- Lingua
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- Titolo
- Contemporary Marketing
- Lingua
- Inglese
- Autori
- Louis E. Boone, David L. Kurtz
- Editore
- Saunders College Publishing
- Serie
- Valutazione
- 3,55 su 5
- Descrizione
- Boone and KurtzÆs Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Contemporary Marketing 2002 is a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing trends and issues.