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Parametri
- 362pagine
- 13 ore di lettura
Maggiori informazioni sul libro
This new authoritative text adopts an analytical approach to the subject of retail marketing, and provides comprehensive coverage of all topics included in undergraduate courses. In addition, original research findings are presented including new coverage of pricing, generics, concessions and own labels.
Acquisto del libro
Retail Marketing, Peter J. McGoldrick
- Lingua
- Pubblicato
- 1990
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Titolo
- Retail Marketing
- Lingua
- Inglese
- Autori
- Peter J. McGoldrick
- Editore
- McGraw-Hill
- Pubblicato
- 1990
- Formato
- In brossura
- Pagine
- 362
- ISBN10
- 0070841594
- ISBN13
- 9780070841598
- Serie
- Valutazione
- 3,7 su 5
- Descrizione
- This new authoritative text adopts an analytical approach to the subject of retail marketing, and provides comprehensive coverage of all topics included in undergraduate courses. In addition, original research findings are presented including new coverage of pricing, generics, concessions and own labels.