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Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.

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Marketing, William Rudelius, Roger A. Kerin

Lingua
Pubblicato
1989
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Metodi di pagamento

3,1
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Titolo
Marketing
Lingua
Inglese
Pubblicato
1989
Pagine
752
ISBN10
0256076138
ISBN13
9780256076134
Serie
Valutazione
3,05 su 5
Descrizione
Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.