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Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.
Acquisto del libro
Marketing, Eric N. Berkowitz
- Lingua
- Pubblicato
- 2000
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- (Copertina rigida)
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- Titolo
- Marketing
- Lingua
- Inglese
- Autori
- Eric N. Berkowitz
- Editore
- Irwin/McGraw-Hill
- Pubblicato
- 2000
- Formato
- Copertina rigida
- ISBN10
- 0073656453
- ISBN13
- 9780073656458
- Serie
- Tag
- Saggistica, Libri di testo, Commercio, Business & Management, Manuali e guide, Scuola, Marketing & Vendite
- Valutazione
- 3,05 su 5
- Descrizione
- Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.