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The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
Acquisto del libro
International Marketing, Pervez N. Ghauri, Philip R. Cateora
- Lingua
- Pubblicato
- 2010
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
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- Titolo
- International Marketing
- Lingua
- Inglese
- Editore
- McGraw Hill
- Pubblicato
- 2010
- Formato
- In brossura
- Pagine
- 728
- ISBN10
- 0077122852
- ISBN13
- 9780077122850
- Serie
- Valutazione
- 3,85 su 5
- Descrizione
- The third edition of International Marketing provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.