Esaurito
Maggiori informazioni sul libro
The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.
Acquisto del libro
International Marketing - 4th Edition, Pervez N. Ghauri, Philip R. Cateora
- Lingua
- Pubblicato
- 2014
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Lingua
- Inglese
- Editore
- McGraw Hill Higher Education
- Pubblicato
- 2014
- Formato
- In brossura
- Pagine
- 682
- ISBN10
- 0077148150
- ISBN13
- 9780077148157
- Serie
- Valutazione
- 3,85 su 5
- Descrizione
- The third edition of "International Marketing" provides a complete introduction to international marketing in the twenty-first century. With up-to-date coverage of all core topics, an accessible writing style and distinct emphasis on culture, this new edition facilitates a deeper understanding of the subject. One of the only books to take a truly international approach, it's an ideal text for students studying international marketing.