Serious Creativity : Using the Power of Lateral Thinking to Create New Ideas

Autori

• Edward de Bono

Parametri

• 352 pagine
• 13 ore di lettura

• Arte / Cultura
• Auto-aiuto
• Commercio
• Saggistica
• Scienze sociali

Maggiori informazioni sul libro

Creativity is becoming increasingly important for all businesses as competition intensifies because to act creatively is the best and cheapest way to get added value out of existing resources and assets. In this book, the author brings up-to-date the core concept of his book Lateral Thinking.

Lingua: Inglese

Pubblicato: 1996

(Copertina rigida)