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Links relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the companys customers, suppliers, stakeholders and personnel has become increasingly vital in todays business environment.
Acquisto del libro
Marketing Management. A Relationship Approach., Svend Hollensen
- Lingua
- Pubblicato
- 2015
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- (In brossura)
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