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Svend Hollensen Marketing Management. A Relationship Approach.
Svend Hollensen Marketing Management. A Relationship Approach.
Svend Hollensen Marketing Management. A Relationship Approach.
Svend Hollensen Marketing Management. A Relationship Approach.

Marketing Management. A Relationship Approach.

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  • 720pagine
  • 26 ore di lettura

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Links relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the companys customers, suppliers, stakeholders and personnel has become increasingly vital in todays business environment.

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Marketing Management. A Relationship Approach., Svend Hollensen

Lingua
Pubblicato
2015
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Lingua
Inglese
Editore
Pearson
Pubblicato
2015
Formato
In brossura
Pagine
720
ISBN10
0273778854
ISBN13
9780273778851
Serie
Tag
Saggistica, Commercio, Business & Management, Marketing & Vendite, Marketing e PR
Valutazione
4 su 5
Descrizione
Links relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the companys customers, suppliers, stakeholders and personnel has become increasingly vital in todays business environment.