Even More Offensive Marketing

Autori

• J. Hugh Davidson

Parametri

• Commercio e vendita
• Economia e affari
• Gestione

Maggiori informazioni sul libro

This is a guide to "offensive marketing". Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.

Lingua: Inglese

Pubblicato: 1997

(In brossura)