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This is a guide to offensive marketing. Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.
Acquisto del libro
Even more offensive marketing, J. Hugh Davidson
- Lingua
- Pubblicato
- 1997
- product-detail.submit-box.info.binding
- (In brossura)
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Metodi di pagamento
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- Lingua
- Inglese
- Autori
- J. Hugh Davidson
- Editore
- Penguin
- Pubblicato
- 1997
- Formato
- In brossura
- ISBN10
- 0140256911
- ISBN13
- 9780140256918
- Serie
- Valutazione
- 2,85 su 5
- Descrizione
- This is a guide to offensive marketing. Offensive marketing is a set of attitudes and methods that enable a company to innovate continually, to plan what is best for themselves rather than following competitors, and to respond to competitive moves by counter attack and not by imitation.