Parametri
- 560pagine
- 20 ore di lettura
Maggiori informazioni sul libro
How many of us are aware that HSBC, 'The World's Local Bank', originated in Hong Kong and Shanghai? Business managers need to have a global vision in order to be successful, with the skills to formulate and implement strategy across borders. Global Strategic Management lays down the foundations of 'traditional' strategy theory from a global perspective, while highlighting issues unique to companies operating worldwide and discusses truly 'transnational' firms, whose place of origin can no longer be pinpointed. The third edition of this popular text offers substantially revised chapters on Emerging global players and Global trends, as well as more coverage of ethics and sustainability, and outsourcing and offshoring. Lecturers can access PowerPoint presentations, a lecturer manual and a testbank.
Acquisto del libro
Global strategic management, Philippe Lasserre
- Lingua
- Pubblicato
- 2012
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Lingua
- Inglese
- Autori
- Philippe Lasserre
- Editore
- Palgrave Macmillan
- Pubblicato
- 2012
- Formato
- In brossura
- Pagine
- 560
- ISBN10
- 0230293816
- ISBN13
- 9780230293816
- Serie
- Valutazione
- 3,8 su 5
- Descrizione
- How many of us are aware that HSBC, 'The World's Local Bank', originated in Hong Kong and Shanghai? Business managers need to have a global vision in order to be successful, with the skills to formulate and implement strategy across borders. Global Strategic Management lays down the foundations of 'traditional' strategy theory from a global perspective, while highlighting issues unique to companies operating worldwide and discusses truly 'transnational' firms, whose place of origin can no longer be pinpointed. The third edition of this popular text offers substantially revised chapters on Emerging global players and Global trends, as well as more coverage of ethics and sustainability, and outsourcing and offshoring. Lecturers can access PowerPoint presentations, a lecturer manual and a testbank.