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Designing Brand Identity

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Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." —The Marketer "Alina Wheeler provides a practical structure for the brand building process." —Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." —Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." —Communication Arts

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Designing Brand Identity, Alina Wheeler

Lingua
Pubblicato
2009
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(Copertina rigida)
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4,2
Molto buono
1657 Valutazioni

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Lingua
Inglese
Editore
Wiley
Pubblicato
2009
Formato
Copertina rigida
Pagine
320
ISBN10
0470401427
ISBN13
9780470401422
Serie
Valutazione
4,15 su 5
Descrizione
Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." —The Marketer "Alina Wheeler provides a practical structure for the brand building process." —Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." —Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." —Communication Arts