Managing innovation : integrating technological, market and organizational change

Autori

• Joe Tidd
• J. R. Bessant

Parametri

• 638 pagine
• 23 ore di lettura

• Commercio e vendita
• Economia e affari
• Gestione
• Libri di testo
• Saggistica

Maggiori informazioni sul libro

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also used widely by managers in both the service and manufacturing sectors

Lingua: Inglese

Pubblicato: 2009

(In brossura)