Innovating at the top : how global CEOs drive innovation for growth and profit

Autori

• Roland Berger
• Roland Berger Strategy Consultants

Parametri

• 196 pagine
• 7 ore di lettura

• Business & Management
• Commercio
• Marketing & Vendite
• Marketing e PR
• Saggistica
• Think: act; INSEAD business press series

Maggiori informazioni sul libro

This book is a collection of eye-opening interviews with CEOs from major international corporations - Nokia, Unilever, Toyota and Bosch are just some of the many included. The CEOs discuss their innovative approaches to new challenges and opportunities in their business. A fascinating insight into the minds of global leaders.

• Firma non autografa

Lingua: Inglese

Pubblicato: 2009

(Copertina rigida)

Condizioni del libro: Danneggiato

Prezzo: 4,25 €