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Consuming Life

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With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople.

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Consuming Life, Zygmunt Bauman

Lingua
Pubblicato
2007
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Lingua
Inglese
Pubblicato
2007
Formato
In brossura
Pagine
168
ISBN10
0745640028
ISBN13
9780745640020
Serie
Valutazione
4 su 5
Descrizione
With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople.