Maggiori informazioni sul libro
Marketing communication has an overwhelming impact on both society and business. This text offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications practice in a European context
Acquisto del libro
Marketing Communications, Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
- Lingua
- Pubblicato
- 2010
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.