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Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.
Acquisto del libro
Branded Entertainment, Jean-Marc Lehu
- Lingua
- Pubblicato
- 2007
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- (Copertina rigida)
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- Titolo
- Branded Entertainment
- Lingua
- Inglese
- Autori
- Jean-Marc Lehu
- Editore
- Kogan Page Publishers
- Pubblicato
- 2007
- Formato
- Copertina rigida
- Pagine
- 266
- ISBN10
- 0749449403
- ISBN13
- 9780749449407
- Serie
- Valutazione
- 4,1 su 5
- Descrizione
- Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of product placement; advantages of this form of brand advertising; and methods employed by different brands.