Competitive Strategy

Techniques for analyzing industries and competitors

Autori

• Michael E Porter

Parametri

• 396 pagine
• 14 ore di lettura

• Commercio e vendita
• Economia
• Economia e affari
• Finanza
• Saggistica

Maggiori informazioni sul libro

Michael Porter's "Competitive Strategy" addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for understanding a business and the behaviour of its competitors.

Lingua: Inglese

Pubblicato: 1980