Competitive Strategy

Techniques for analyzing industries and competitors

Autori

• Michael E Porter

Parametri

• 396 pagine
• 14 ore di lettura

• Auto-aiuto
• Business & Management
• Commercio
• Gestione & HR
• Saggistica

Maggiori informazioni sul libro

Michael Porter's "Competitive Strategy" addresses major questions of vital concern to managers, and presents a comprehensive set of analytical techniques for understanding a business and the behaviour of its competitors.

Lingua: Inglese

Pubblicato: 1980

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