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It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).
Acquisto del libro
Brand Failures, Matt Haig
- Lingua
- Pubblicato
- 2005
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
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- Titolo
- Brand Failures
- Lingua
- Inglese
- Autori
- Matt Haig
- Editore
- Kogan Page Publishers
- Pubblicato
- 2005
- Formato
- In brossura
- Pagine
- 260
- ISBN10
- 0749444339
- ISBN13
- 9780749444334
- Serie
- Tag
- Saggistica, Tema stórico, Storia, Commercio, Business & Management, Manuali e guide, Gestione & HR, Guide
- Valutazione
- 3,55 su 5
- Descrizione
- It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).